Colgate Optic White Extra Power Toothpaste is specially formulated to provide an instant naturally whiter smile. It contains a professional whitening ingredient known to be used by dentists to remove up to 100% of surface stains. The toothpaste is formulated with a StainPro system, making it extremely effective against stubborn stains like those caused by coffee and tea. It is enamel-safe for daily use and contains micro-crystals that whiten and shine teeth.